Search engines provide us with access to information we need – everything from Billy Joel lyrics and relationships advice, to directions for finding our nearest Chinese takeout. While each search engine operates differently and uses its own algorithm for ranking results, all are striving to display the most appropriate answer when users make inquiries – which highlights why SEO plays such a vital role.

Search engine optimization (SEO) is the practice of improving a website or page to rank higher on search engines like Google. This typically entails creating and publishing content relevant to specific searches queries, using keywords in titles and descriptions, using descriptive URLs (rather than numbers), and including schema markup to specify its purpose.

Organic search results, unlike paid ads, are determined by search engines’ algorithms. That means if you create an SEO-friendly page and implement best practices in its creation and promotion, chances are it will rank highly over time in Google searches – estimated as accounting for around 83% of global search traffic! It has quickly become the go-to search engine.

Due to this, it’s essential that you gain a solid grasp of SEO, how it works, and how you can optimize your content so it will be found by search engines. Beyond mastering the basic principles, staying abreast of new trends and strategies as they arise is also invaluable.

As search engines become smarter and more intuitive, they’re beginning to place a higher value on user experience than individual keywords. This is because users don’t always seek out the most pertinent keyword – instead they often look for articles that provide entertainment, information or answers their question.

Search engines have increasingly complex and sophisticated algorithms in order to provide this value, searching for pages which are most likely to answer user inquiries and be relevant for search queries. In addition, search engines consider user friendliness of websites as well as mobile-friendliness and the inclusion of trustworthy links from relevant sources.

What Is an SEO? An SEO is someone who utilizes various tools, techniques and strategies to increase a website’s search engine results visibility. They keep up-to-date with changing search engine algorithms and practices while monitoring competitors to see what they’re doing right.

SEO strategies involve many components; however, some of the most essential ones include creating engaging and relevant content for searchers, using keywords in a natural manner, optimizing site structures to reduce bounce rate, building high-quality backlinks and using social media marketing as part of an overall plan.

Understanding SEO basics will enable you to build a successful online presence for your brand. With practice and dedication, SEO can bring in more traffic to your site – and sales! Ready to get going? Click here now.