Search Engine Optimization (SEO) can help your website be found by those searching for its content or service. SEO involves making changes to web page content and code that help search engines understand what the site is about – changes which usually don’t impact its appearance, yet can have a dramatic effect on its organic search results performance.

Google’s search crawlers dedicate billions of hours each year reading and cataloguing all of the pages on the Internet. When you conduct a search query, Google uses its index – a list of pages it knows about that meet your query – to deliver search results to you in an order determined by a complex algorithm which factors in various ranking criteria for order determination.

One of the most significant components of web page ranking is having enough and high-quality incoming links from other websites to your own web site. Each link sent from another website represents an endorsement by search engines of your content; so more quality links you receive, the higher will rank your webpages.

Increase SEO by frequently providing fresh, relevant, and informative content that resonates with the needs and interests of your target audience. This could include blog posts, articles, or any other forms of informative material. It’s wise to include keywords within this material but take care not to overuse them, otherwise your web page could become subject to “keyword stuffing.”

Consideration should also be given to the location and authority of sites linking back to yours, particularly if they are relevant and trustworthy for your industry. This could have a dramatic effect on the ranking of your website if they link from credible and industry relevant websites; for instance if you own a plumber business in New York it would make sense for other local businesses to link to it – this form of link-building is known as backlinking, and can increase visibility within organic search results significantly.

SEO requires long-term dedication; results may not show instantly, but an optimized website can bring greater traffic, leads and sales over time. So if you’re serious about growing your business online, start optimizing now!