A business proposal is your chance to convince a client that you’re the best partner for their project or business. A good one will show that you understand their needs and goals, and will explain how your products or services will meet those needs and help them achieve their objectives.
Start with an executive summary that outlines the most important information from the rest of the proposal. It should include a brief introduction of your company, the name of the person to whom you’re writing (especially if they are a prospective client), and the date that the proposal was created.
Describe the problem you will solve for the client. This should be a quick and concise description of the issue that you will address, along with how your solution will benefit them. This section is often a key differentiator between you and other businesses offering similar services, so be sure to set yourself apart with compelling data and measurable benefits that will demonstrate the value of your proposal.
The next step is to outline the specifics of your solution and the steps you will take to implement it. This is a great opportunity to demonstrate your expertise and use data and charts to illustrate the scope of the work, as well as to provide a clear breakdown of the costs involved.
Finally, a detailed timeline should be provided for how you will complete the project. This is a crucial part of any proposal, as it helps the client visualize how you will get started and how long the process will take. Be sure to include any potential delays in the timeline, such as if the job will require obtaining permits or if the client’s other contractors are behind schedule.